The world’s best firms compete on analytics
Behind the decision-making of the world's best companies – Amazon, Walmart, and Southwest Airlines – are analytic teams.
They are the data scientists, a new breed of professionals who crunch data to make better decisions.†
As business processes have moved online, more data is being generated, captured, and aggregated.
But this rising tide of data can be overwhelming. The challenge for businesses is to make data meaningful; to use it to inform decisions. Traditional reporting is one step in this direction, but analytics goes further: to visualize, model, and make predictions.